WHSmith Local

WHSmith Local

Would you like to improve your margins and make more profit?

Become a WHSmith Local store

WHSmith Local

What is the WHSmith Local Franchise?

Our franchisees claim that we’ve transformed their businesses

WHSmith Local is proving very successful in the stores that have opened. The WHSmith Local franchise model reduces retailers’ reliance on the traditional core categories of tobacco, news and confectionery and changes the sales mix to much higher margin categories of stationery and greeting cards. This is delivering a more profitable and sustainable business for our franchisees. Here’s what some of our franchisees have said:

“The WHSmith Local franchise has enabled me to keep my independence whilst benefitting from an instantly recognisable and trusted brand over my door.”

WHSmith Local

Why WHSmith?

“I am seeing a big improvement in sales since going the WHSmith Local route with big growth in high margin areas like stationery”

“Since we converted to the WHSmith Local concept our sales and profits are increasing, we are on a busy high street and the WHSmith Local brand has helped to attract new customers”

WHSmith Local

Franchisee Benefits

  • Improved cost prices, margins and profit
  • Free delivery
  • EPOS system for order placement and sales analysis
  • Exclusive products
  • Seasonal ranges
  • Dedicated promotional program
  • WHSmith Local Branding
  • Point of Sale
  • WHSmith Uniforms
  • Induction and Ongoing
  • Dedicated Business Development Manager
  • Regular Business Reviews – sales and profit planning

Franchisee sales, margin & profit

  • Sales increases of between 5% and 60%
  • Annualised profit increases of between 25% and 95%
  • Improvement in Gross Margins from industry average of c.23% to between 32% and 52%
  • Payback of initial investment in average of 15 months

Store selection criteria

  • c. £250,000 store turnover – or potential to achieve this
  • Minimum of c.500 sq ft retail space or minimum of 15 x 1m drops of space
  • Pass Credit Checks
  • Owner willing to work in partnership to develop and grow business
  • Subject to Demographic assessment and distance from existing stores
  • Not convenience range dominated (or willing to change)

WHSmith Local

What happens now?

  • Contact us on the number or email address below
  • We will arrange a visit to discuss the opportunity and answer your questions
  • Once you have registered your interest, you will need to provide details so that we can carry out credit checks etc.
  • If we accept your application, there will be a planning meeting to review your store space and equipment
  • At this stage we’ll ask you to provide existing sales data by category and SKU. We’ll use this information to propose a new layout, equipment and ranging to maximise your business potential
  • Before your store refit, you will need to take our Franchise Induction Training so you’ll be fully prepared to open your WHSmith Local

Interested? Contact us here

WHSmith Local


Your Email


Store Address Line 1

Store Address Line 2


Post Code



WHSmith Local

0333 6005000

WHSmith Local