What is WHSmith Wholesale?
WHSmith Wholesale is part of the WHSmith PLC group, which has over 1100 outlets and over 225 years experience as the nations favourite Stationer, Bookseller and Newsagent.
We have created for you, the best edited selection of our core high street ranges covering cards, stationery essentials, envelopes & packaging, special purchase books, seasonal & promotional product, at wholesale prices.
These ranges work perfectly whether you are a:
- Forecourt, Symbol, Convenience retailer – where they will complement your convenience range
- Post Office – where they complement your Post Office service
- CTN/Newsagent – where they will complement your current news, confectionery and tobacco ranges
So why choose WHSmith Wholesale?
WHSmith Wholesale gives you:
- Access to our best products from our High Street stores at wholesale prices including cards, stationery essentials, envelopes & packaging, special purchase books, seasonal & promotional product.
- Pick and choose the ranges which are right for your store
- The ability to include our range of stationery and cards alongside your existing impulse, convenience and grocery ranges offering incremental, high margin, sales opportunities
- Access to our brand either on your fascia or window vinyl
- All at very competitive margins, driving your cash profit
- Access to our online ordering system
- Support on merchandising and implementation
What some of our existing retailers say…
“WHSmith has enabled me to keep my independence whilst benefitting from an instantly recognisable and trusted brand over my door.”
Shailesh Patel – Clapham, Twickenham and Purley
“I am seeing a big improvement in sales since going the WHSmith route with big growth in high margin areas like stationery”
Ashwin and Rita Patel – Royal Wootton Bassett
“The refreshed layout of the Store is complemented by strong products and good branding- my customers are pleased to have an offer of WHSmith Stationery, Cards and bestselling Books now available. The support I received during set up was excellent; the team who attended were very helpful and the transition was smooth. I am excited to see what happens over the Christmas period- the selection of seasonal products looks fantastic”
Mr Gurvinder Sandhar – Owner of Whitnash Post Office who became a WHSmith Wholesale customer in July 2017
Our Range Options
Boost your retail offer and become a destination retailer for our key categories.
We have used our 225 years of experience to create a comprehensive mix of product ranges and promotional campaigns to enhance your business. Our mix and match approach, enables you to build the right range for your space, your store and your customer.
Our stationery range offers the best selling lines from across our High Street stores. The range spans pens, filing, office essentials and more. Our ranges incorporate leading brands and many of our own high quality WHSmith branded products. This range has been tailored to meet the needs of your customers, with a great margin for you.
Envelopes and Packaging
With a wide range of envelopes, mailing bags and wrapping materials, our packaging range has all the high quality products your customers need, to make sure their parcels arrive safely.
Cards and Gift Wrap
Our quality gift wrap range offers a mix of products, to satisfy your customers for any occasion. We offer a bespoke cards range for your store, with a variety of price points and styles to suit your customer’s needs.
Working alongside our High Street buying division, we have created an outstanding edited selection of books, ideal for a gifting and self purchase proposition in your store.
Seasonal and Promotional Activity
We offer promotional lines across all key seasons, including Back to School and Christmas. We focus on delivering market leading value promotions and ranges, that drive sales and profit in your store.
Toys and Games
With a wide range of price points, our comprehensive range has combined our best selection of puzzles, pocket money toys and games to entertain the whole family.
We have included some of the best brands in the market to give you an advanced range of power cables, chargers, headphones and more – this is the ultimate range of digital items to perfectly complement the convenience offer in your store.
As part of WHSmith Wholesale, we have created two retail brands:
- WHSmith Local – ideal for independent CTN/Newsagents & Post offices
- WHSmith Stationery – ideal for Post Offices, symbol groups and forecourt retailers
Our branding solutions can be tailored to fit your store and location. We have a range of options including:
- Fully branded fascias
- Partially branded fascias
- Window vinyls
Our reputation and brand will help your store stand out in your location and enable you to become a destination shop for our ranges
What happens now?
Contact us to arrange for one of our Regional Business Development Managers to visit your store and discuss the flexible opportunity of how we can help you grow your business